Fora import and export Limited
About FORA
FORA — a one-stop export and sourcing platform connecting quality Chinese furniture factories with buyers worldwide, making cross-border sourcing more transparent and simpler.
FORA, full name Fora import and export Limited, was founded in Hong Kong, China in 2017.
We focus on the export and global sourcing of Chinese furniture. Backed by the mature furniture ecosystem of the Pearl River Delta and our own supply-chain capability, we serve overseas dealers, projects and homeowners with one-stop service from factory-direct sourcing to door delivery.
Buying furniture across borders often means layered markups, opaque pricing, complex logistics and customs, and no after-sales. FORA's goal is to solve these pain points once and for all with an all-in delivered price, factory-direct sourcing and fully controlled logistics.
Today FORA has factory-direct partnerships with 100+ top Chinese furniture brands such as KUKA, QUMEI, QUANYOU, LANDBOUND and CHEERS, covering sofas, beds, dining tables, lighting and more, serving dealers and project clients across many countries and regions.
We believe great furniture should reach every home and project, not be shut out by complex middle layers and information asymmetry.
A Seasoned Furniture & Cross-border Supply-chain Team
FORA was built by a team that has spent years deep in China's furniture supply chain and cross-border export — nobody understands overseas buyers' real headaches better.
15+ years in cross-border furniture supply chain. Leads FORA's FCL/LCL line operations out of Yantian and Shekou.
Customs and warehousing specialist. Runs the Foshan consolidation hub and overseas destination desks.
Anchored on Four South China Ports
All four ports are within two hours of our Foshan consolidation hub — shortens inland transit, lowers cost.
What We Stand For
Four words have steered FORA from a Hong Kong trading company to a global furniture export platform: rigorous, pragmatic, ambitious, innovative.
Every container double-checked, every line item declared, every shipment insured.
No marketing smoke — quoted prices, quoted lead times, quoted outcomes.
An 8-year furniture-export DNA now stepping onto the global furniture stage.
DDP, mobile tracking, designer-to-door coordination — built on real cargo pain points.
Milestones
From a Hong Kong trading company to a one-stop Chinese furniture export platform